Caleb Ye Tao

Education

2022 - 2024

Joint Graduate Program at Toronto Metropolitan University & York University

2014-2019

University of Toronto, ON, Canada

2023-2024

Toronto Metropolitan University, ON, Canada

RTA-101: Introduction to Media Theory and Practices

RTA-221: Experiential Media/Interdisciplinary Practice

CMN 288: Social media & Communication

2023

The Creative School, Toronto Metropolitan University, ON, Canada

Conducted interviews and focus groups with digital creators to explore content trends and audience engagement.
Analyzed qualitative data to identify key insights on digital marketing and social media communication.
Wrote and managed content for the research project's blog on the website, ensuring clarity and engagement with the target audience.

2020-2021

Toriwell International Trading, Markham, ON, Canada

Developed and executed marketing strategies, including content writing, email communication, and brand building through online presence. Created content for the company website and LinkedIn, increasing brand exposure in the disposable medical equipment industry and contributing to final sales growth.
Managed digital content across multiple platforms, ensuring brand consistency and audience alignment.
Created compelling copy for email campaigns, brochures, and website updates, driving engagement and conversions.
Engaged with online communities, responding to inquiries and fostering relationships with potential customers.
Analyzed marketing performance metrics to refine campaigns and optimize engagement strategies.